MIS30020 Digital Business Solutions

Academic Year 2020/2021

This module provides the tools, skills and understanding of technological concepts and issues surrounding the emergence of and future directions of digital business practices, with a strong focus on electronic commerce initiatives. Topics covered include digital business models, digital disruption, strategies and opportunities in cloud computing, big data, web analytics, social media, and online payment options.
The focus of the module is on innovative strategic thinking with respect to the use of these techniques in successful new business ventures.

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Curricular information is subject to change

What will I learn?

Learning Outcomes:

On successful completion of this module, participants will be able to: a) Identify viable and sustainable digital business opportunities b) Identify and assess e-commerce opportunities and initiative(s) which will be most beneficial for a new business venture c) Evaluate critical success factors for maximizing e-commerce initiatives relating to a new business venture d) Design an e-commerce business plan (incorporating traditional, mobile and social aspects).

Indicative Module Content:

Topics covered include digital business models, digital disruption, strategies and opportunities in cloud computing, big data, web analytics, social media, and online payment options.

How will I learn?

Student Effort Type	Hours
Lectures	24
Tutorial	12
Specified Learning Activities	40
Autonomous Student Learning	40
Total	116

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Not applicable to this module.

How will I be assessed?

Assessment Strategy

Description	Timing	Open Book Exam	Component Scale	Must Pass Component	% of Final Grade
Journal: Learning Journal	Week 12	n/a	Graded	No	45
Presentation: Based on Class Readings	Throughout the Trimester	n/a	Graded	No	15
Group Project: e-commerce business plan	Week 11	n/a	Graded	No	30
Continuous Assessment: Mid term Assessment	Week 7	n/a	Graded	No	10

Carry forward of passed components
Yes

What happens if I fail?

Remediation Type	Remediation Timing
In-Module Resit	Prior to relevant Programme Exam Board

Assessment feedback

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Feedback for the excel test will be available to students within 2 week of the test completion, Students can get feedback face-to-face directly after class or tutorials. Feedback for Group Presentations will be given directly after the Presentation. Feedback for the Group Project will be provided in Week 11 after the Group Presentation of the Project.

Reading List

E-Commerce 2019: Business, Technology and Society, 15th Edition, Kenneth C. Laudon, Carol Guercio Traver.

Associated Staff

Name	Role
Mr Thomas Hughes	Tutor