Overview:
- Credits:
- 5.0
- Level:
- 1
- Semester:
- Spring
- Subject:
- Management Information Systems
- School:
- Business
- Coordinator:
- Mr Matthias Glowatz
MIS1001D Digital Business and Social Media Strategy
Academic Year 2023/2024
Digital Business and Social Media are rapidly evolving and today they are seen as a central resource in the pursuit of business objectives and strategies. As a result, the role of Digital Business-driven strategic decision making in business needs to be re-evaluated in order to develop a sophisticated understanding of how Digital Business may help today’s organisation to gain and sustain competitive advantage in the global marketplace.This module discusses the stages necessary to design and implement a digital business and social media strategy supporting an organisation’s overall business strategy.
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Curricular information is subject to change
Learning Outcomes:
On successfully completion of the module, students should be able to
(i) Demonstrate a sound understanding of the major topics surrounding digital business and social media.
(ii) Understand how organisations utilise both digital business and social media initiatives to gain and sustain competitive advantage.
(iii) Draft a digital business and social media strategy for an organisation.
| Student Effort Type | Hours |
|---|---|
| Lectures | 12 |
| Specified Learning Activities | 40 |
| Autonomous Student Learning | 60 |
| Total | 112 |
Requirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy
| Description | Timing | Component Scale | % of Final Grade | ||
|---|---|---|---|---|---|
| Continuous Assessment: Online Quizzes (x2) | Throughout the Trimester | n/a | Alternative linear conversion grade scale 40% | No | 20 |
| Assignment: Case Study Analysis | Throughout the Trimester | n/a | Standard conversion grade scale 40% | No | 30 |
| Group Project: Group Assignment | Throughout the Trimester | n/a | Standard conversion grade scale 40% | No | 50 |
| Resit In | Terminal Exam |
|---|---|
| Autumn | No |
Feedback Strategy/Strategies
• Group/class feedback, post-assessment
How will my Feedback be Delivered?
General feedback is provided to students on all their submitted assessment components.
| Name | Role |
|---|---|
| Dr Katherine Collins | Lecturer / Co-Lecturer |
| Mr Gerard Dooley | Lecturer / Co-Lecturer |
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