Overview:
- Credits:
- 5.0
- Level:
- 1
- Semester:
- Spring
- Subject:
- Business Management
- School:
- Business
- Coordinator:
- Dr Orna O'Brien
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Curricular information is subject to change
On completion of this module you should be able to:
Conduct a thorough analysis of a business sector.
Demonstrate an understanding of the relevance and importance of analysing the business environment in a practical setting.
Demonstrate an understanding of the main analytical techniques and conceptual frameworks for conducting an external environmental analysis.
Transfer the research, analysis and business report writing skills developed during the module into your own work situation.
Present primary and secondary research results in a variety of ways including written reports, presentations and peer engagement.
Student Effort Type | Hours |
---|---|
Lectures | 12 |
Specified Learning Activities | 25 |
Autonomous Student Learning | 88 |
Total | 125 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Continuous Assessment: Research Report and Reflection | Coursework (End of Trimester) | n/a | Graded | No | 10 |
Presentation: Poster Presentation | Varies over the Trimester | n/a | Graded | No | 40 |
Continuous Assessment: Peer evaluation | Unspecified | n/a | Graded | No | 10 |
Continuous Assessment: Assignment 1 - Secondary research | Varies over the Trimester | n/a | Graded | No | 40 |
Resit In | Terminal Exam |
---|---|
Autumn | No |
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
Name | Role |
---|---|
Dr Katherine Collins | Lecturer / Co-Lecturer |
Mr Gerard Dooley | Lecturer / Co-Lecturer |
Dr Orna O'Brien | Lecturer / Co-Lecturer |
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