BMGT1008D Business Environment

Academic Year 2023/2024

This module provides students with a strong foundation in understanding the complexity of the business environment and will assist students in developing their ability to apply their knowledge of the course to practical work-based situations requiring business analysis. Among the areas covered are: The Political Environment, the Economic Environment and Structure, the Social & Demographic Environment, the Technological Environment, the International Business Environment, The Enterprise Sector, Ethics and Business, Industrial Policy, the Role of Manufacturing and Services, Indigenous Industry in Ireland, High Tech Sectors, Foreign Direct Investment and the Future of Business.

The primary aim of this module is to provide students with an understanding of how the external environment impacts on businesses. This is an introductory course, with the purpose of providing students with a general appreciation of relevant subject matter. The Business Environment module builds on the Principles of Management module and provides foundations to BMGT1009D Business Project module in which learners will apply acquired skills and techniques.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module you should be able to: Identify the critical role of business environment analysis and understand the implications of environmental analysis and research for management practice. Describe the key environmental factors that stimulate changes within the business environment. Review business environmental trends on international and sectoral levels in the Irish business environment. Understand the key principles of ethics and corporate social responsibility in business. Appreciate the importance and key factors in entrepreneurship. Analyse the evolution of Industrial Policy as adopted by the development agencies in Ireland. Understand the interaction between external business environment and internal business processes. Source and analyse secondary sources of information relating to the business environment.

Student Effort Type Hours
Lectures

12

Specified Learning Activities

25

Autonomous Student Learning

88

Total

125

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Equivalents:
Business Environment (BMGT10080)


 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Journal: Assignment 3 reflection Coursework (End of Trimester) n/a Graded No

20

Project: Assignment 2 Business Environment Forecasting Coursework (End of Trimester) n/a Graded No

40

Project: Assignment 1 Business Environment Analysis Unspecified n/a Graded No

40


Carry forward of passed components
No
 
Resit In Terminal Exam
Autumn No
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Dr Katherine Collins Lecturer / Co-Lecturer
Mr Gerard Dooley Lecturer / Co-Lecturer
Ms Ciara Finlay Lecturer / Co-Lecturer
Dr Orna O'Brien Lecturer / Co-Lecturer
Spring
     
Lecture Offering 1 Week(s) - 19, 25, 31 Fri 14:00 - 17:50

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