MIS10060 Introduction to Business Analytics

Academic Year 2023/2024

In today's data-driven world, businesses of all sizes are presented with an opportunity to transform raw data into actionable insights. This module is designed to equip you with the knowledge and skills required to navigate the complex landscape of business analytics effectively.

Throughout this module, we will explore some of the following key themes:

– Understanding the significance of data in today's business environment. You'll gain insights into how data has transformed industries, driving innovation, efficiency, and competitive advantage.

- Exploring the core concepts and principles that underpin business analytics.

- Best practices for data collection, data cleaning, and data transformation to ensure the quality and reliability of your data.

- Exploring and understanding your data through data visualisation and mining techniques, to uncover hidden patterns and relationships.

- Using predictive models to enable businesses to forecast future trends and outcomes.

- Responsible analytics practices and the ethical aspects of data collection, usage, and sharing.

Throughout this module, you'll have the opportunity to engage in hands-on exercises, real-world case studies, and discussions that bridge the gap between theory and practical application. By the end of the module, you should understand the foundational principles of business analytics but also possess the skills to extract valuable insights from data, drive informed decisions, and contribute to the success of organisations in an increasingly data-centric world.