BMGT30300 Business Strategy

Academic Year 2023/2024

This is a learning-by-doing course. Through the combination of lectures, readings, the simulation, and case studies, this course introduces you to the tools and vocabulary prerequisite to critical and effective strategic analysis, thinking, and communication. Strategy is the central, integrated, externally oriented concept of how a firm will achieve its objectives. A strategy encompasses the pattern of organizational actions taken in pursuit of an advantage over its competitors. Or put another way, a strategy outlines how a firm will create unique value. This course and the simulation will require you to integrate the knowledge and skills you acquired in earlier courses and apply them using the same multi-disciplinary perspective demanded of a general manager.

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Curricular information is subject to change

Learning Outcomes:

In Business Strategy you will exercise and improve (1) your ability to think strategically, (2) your knowledge of, and ability to apply strategy tools and strategy vocabulary, (3) and your written and verbal communication skills. You can accomplish these objectives through careful reading of the syllabus, assignments, detailed case analyses, thoughtful participation in simulation decisions, regular attendance and attentiveness to class lectures, and active participation in class discussions. To maximize the development of these competences, we will utilize two tried and tested methods – the case method and simulation – that are utilized at top business schools around the globe.

Indicative Module Content:

Topic 1. Strategic Analysis
-Introduction to strategy and strategic decision-making
- External analysis
- Internal analysis

Topic 2. Competitive Strategies
- Strategic positioning
- Competitive rivalry and dynamics
- Technology strategies, platforms and ecosystems

Topic 3. Corporate Strategies
- Diversification and the multi-business company
- Global strategy and the multinational enterprise
- Mergers and acquisitions
- Vertical integration and strategic alliances

Topic 4. Strategic Execution
- Strategic execution
- Strategy and the natural environment

Student Effort Type Hours
Lectures

24

Small Group

10

Specified Learning Activities

20

Autonomous Student Learning

64

Total

118

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Group Project: Simulation performance Throughout the Trimester n/a Graded No

25

Assignment: Individual Case Assignment Week 5 n/a Graded No

10

Examination: Final examination 2 hour End of Trimester Exam No Graded No

65


Carry forward of passed components
Yes
 
Resit In Terminal Exam
Spring Yes - 2 Hour
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Mr Bernard Faughey Lecturer / Co-Lecturer
Mr Pascal McNeill Lecturer / Co-Lecturer
Autumn
     
Lecture Offering 1 Week(s) - 1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12 Mon 13:00 - 14:50
Lecture Offering 2 Week(s) - Autumn: All Weeks Tues 13:00 - 14:50
Lecture Offering 3 Week(s) - Autumn: All Weeks Tues 09:00 - 10:50
Small Group Offering 1 Week(s) - Autumn: Odd Weeks Wed 09:00 - 10:50
Small Group Offering 3 Week(s) - Autumn: Even Weeks Wed 09:00 - 10:50
Small Group Offering 6 Week(s) - Autumn: Odd Weeks Wed 11:00 - 12:50
Small Group Offering 7 Week(s) - Autumn: Even Weeks Wed 11:00 - 12:50
Small Group Offering 9 Week(s) - Autumn: Odd Weeks Wed 14:00 - 15:50
Small Group Offering 11 Week(s) - Autumn: Even Weeks Wed 14:00 - 15:50
Small Group Offering 32 Week(s) - Autumn: Odd Weeks Wed 16:00 - 17:50
Small Group Offering 33 Week(s) - Autumn: Even Weeks Wed 16:00 - 17:50
Small Group Offering 34 Week(s) - Autumn: Odd Weeks Thurs 11:00 - 12:50
Small Group Offering 35 Week(s) - Autumn: Even Weeks Thurs 11:00 - 12:50
Small Group Offering 36 Week(s) - Autumn: Odd Weeks Thurs 13:00 - 14:50
Small Group Offering 37 Week(s) - Autumn: Even Weeks Thurs 13:00 - 14:50
Autumn
     

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