BMGT10180 Business Management Simulation

Academic Year 2023/2024

This module provides students with a practical introduction to essential business and strategy competences associated with managing a new venture. Through computer simulation, you will start up and run your own company, struggling with business fundamentals and the interplay between marketing, distribution, manufacturing, human resources, finance, and accounting. You are given control of a simulated business and must manage its operations through several decision cycles. Repeatedly, you must analyze the situation, plan a strategy to improve it and then execute that strategy out into the future. You face great uncertainty from the outside environment and from your own decisions. Incrementally, you will learn to skilfully adjust your strategy as you discover the nature of real-life decisions, including the available options, linkages to other parts of the business, conflicts, tradeoffs and potential outcomes.

Note: This module has a limited number of elective places. We welcome students from all disciplines who are interested in a challenging introduction to business management.

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Curricular information is subject to change

What will I learn?

Learning Outcomes:

1. Perform a market opportunity assessment
2. Analyze market, operational, and accounting data
3. Devise a comprehensive new venture strategy
4. Evaluate new venture performance using the balanced scorecard
5. Develop planning and execution skills
6. Document strategy and performance in weekly reports
7. Communicate a new venture strategy

How will I learn?

Student Effort Type	Hours
Lectures	4
Small Group	20
Specified Learning Activities	75
Autonomous Student Learning	26
Total	125

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Equivalents:
Business Live (SBUS10060)

How will I be assessed?

Assessment Strategy

Description	Timing	Open Book Exam	Component Scale	Must Pass Component	% of Final Grade
Assignment: Weekly homework assignments.	Throughout the Trimester	n/a	Graded	No	15
Group Project: Group simulation performance as judged by the cumulative balanced scorecard at the end of Quarter 8 (adjusted for individual engagement and peer evaluation).	Throughout the Trimester	n/a	Graded	No	20
Examination: Final examination	2 hour End of Trimester Exam	No	Graded	Yes	45
Presentation: Final group presentation in Week 12 (group graded adjusted for individual performance). Attendance mandatory.	Week 12	n/a	Graded	No	20

Carry forward of passed components
Yes

What happens if I fail?

Resit In	Terminal Exam
Autumn	Yes - 2 Hour

Assessment feedback

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Associated Staff

Name	Role
Mr Bernard Faughey	Lecturer / Co-Lecturer
Mr Pascal McNeill	Lecturer / Co-Lecturer

When is this module offered?


Spring
Small Group	Offering 1	Week(s) - 20, 21, 22, 23, 24, 25, 26, 30, 31, 32, 33	Fri 11:00 - 12:50
Small Group	Offering 3	Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33	Thurs 14:00 - 15:50
Small Group	Offering 4	Week(s) - 20, 21, 22, 23, 24, 25, 26, 30, 31, 32, 33	Fri 09:00 - 10:50
Small Group	Offering 5	Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33	Thurs 11:00 - 12:50
Small Group	Offering 6	Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33	Wed 14:00 - 15:50
Small Group	Offering 7	Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33	Wed 09:00 - 10:50
Spring