MKT3002S Global Strategic Marketing

Academic Year 2023/2024

This module introduces participants to the various aspects of international marketing with the principal objective of developing skills in the identification, analysis and solution of problems encountered in international marketing operations. The course aims to uncover complexity and contextual challenges facing organizations from a strategic marketing perspective. We examine the experience through international case studies, including computer-based simulation exercises.

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Curricular information is subject to change

What will I learn?

Learning Outcomes:

On completion of this module you should be able to identify problems faced by the international marketing firms, analyse the problems within an appropriate framework, and provide solutions of value to company management. The course is, therefore, concerned with international marketing theories and concepts and the practice of international marketing.

How will I learn?

Student Effort Type	Hours
Lectures	20
Specified Learning Activities	85
Autonomous Student Learning	102
Total	207

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Not applicable to this module.

How will I be assessed?

Assessment Strategy

Description	Timing	Open Book Exam	Component Scale	Must Pass Component	% of Final Grade
Assignment: Main Assignment	Varies over the Trimester	n/a	Graded	No	40
Examination: Online Examination	2 hour End of Trimester Exam	No	Graded	No	60

Carry forward of passed components
No

What happens if I fail?

Remediation Type	Remediation Timing
Repeat	Within Two Trimesters

Assessment feedback

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Associated Staff

Name	Role
A Anand Naidu	Lecturer / Co-Lecturer
Dr Christina Burke	Tutor
Ms Michele Connolly Doran	Tutor
Mrs Edna Eugenia Da Silva	Tutor
Tan Siong Hoe Donald	Tutor
Shirley Ho	Tutor
Mr Mahabubur Rahman	Tutor
Rachel Sim	Tutor
Chee Shong Tan	Tutor
Charlene Tan Puay Koon	Tutor
Markus Vanharanta	Tutor
Siti Zarifah	Tutor

When is this module offered?


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