Overview:
- Credits:
- 10.0
- Level:
- 3
- Semester:
- Autumn and Summer (separate)
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Dr Orna O'Brien
MKT3001S Branding in a Digital Era
Academic Year 2023/2024
In this module, we will discover what makes a brand successful especially in the current digital age. Throughout this course we will adopt both firm and consumer perspectives to learn about the fundamentals of brand management and how it can be leveraged through digital assets and channels.Show/hide contentOpenClose All
Curricular information is subject to change
Learning Outcomes:
On completing this module, you will be able to:
1. Have an understanding on what brands mean to firms and consumers,
2. Attain a framework for managing brands as well as creating new ones, and
3. Gain insight on leveraging brands through digital assets and channels."
| Student Effort Type | Hours |
|---|---|
| Lectures | 20 |
| Specified Learning Activities | 85 |
| Autonomous Student Learning | 102 |
| Total | 207 |
Requirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.
| Remediation Type | Remediation Timing |
|---|---|
| Repeat | Within Two Trimesters |
Feedback Strategy/Strategies
• Group/class feedback, post-assessment
How will my Feedback be Delivered?
General feedback is provided to students on all their submitted assessment components.
| Name | Role |
|---|---|
| A Anand Naidu | Lecturer / Co-Lecturer |
| Markus Vanharanta | Lecturer / Co-Lecturer |
| Dr Christina Burke | Tutor |
| Ms Susan Calderon Urbina | Tutor |
| Ms Michele Connolly Doran | Tutor |
| Dr Andrew Keating | Tutor |
| Justin Kung | Tutor |
| Dr Aiqing Ling | Tutor |
| Dr Penelope Muzanenhamo | Tutor |
| Rachel Sim | Tutor |
| Moses Simon | Tutor |
| Chee Shong Tan | Tutor |
| Charlene Tan Puay Koon | Tutor |
| Siti Zarifah | Tutor |
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