- Autumn and Summer (separate)
- Dr Orna O'Brien
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Curricular information is subject to change
On completion of the module, students will be able to:
Understand the marketing challenges facing organisations today.
Explore customer value and how it can be created and sustained by companies.
Critically assess the role of brands for consumer and business to business marketers.
Evaluate tools and techniques associated with the 4 P's (productm price, promotion, place).
|Student Effort Type||Hours|
|Specified Learning Activities||
|Autonomous Student Learning||
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Continuous Assessment: Continuous Assessment||Varies over the Trimester||n/a||Graded||No||
|Group Project: Group Project||Varies over the Trimester||n/a||Graded||No||
|Examination: Examination||2 hour End of Trimester Exam||No||Graded||No||
|Resit In||Terminal Exam|
|Spring||Yes - 2 Hour|
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
|Ms Michele Connolly||Lecturer / Co-Lecturer|
|Robert Kreuzbauer||Lecturer / Co-Lecturer|
|Anna Lau||Lecturer / Co-Lecturer|
|Ms Christina Burke||Tutor|
|Assoc Professor Marius Claudy||Tutor|
|Mr Gerard Dooley||Tutor|
|Dr Ken Fong||Tutor|
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