BMGT3001H Business Strategy

Academic Year 2019/2020

In today’s challenging global environment organizations are frequently challenged with their strategic management and planning processes. In today’s challenging global environment organizations are frequently challenged with their strategic management and planning processes. They might find it challenging to reconcile short-term tactical moves with long-term strategic goals, or have difficulty building the capabilities needed to execute their strategies. The increasingly dynamic and complex environment in which most organizations operate calls for more fully developed professional employees within industries, who are better aware of the impact of strategic decisions on the business operations. In this module students will develop an understanding of the various activities involved in the formulation and implementation of strategic initiatives: evaluating a firm’s external and internal environments, assessing and designing its planning and control systems, acquiring and allocating financial and non-financial resources and implementing strategic initiatives.

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Curricular information is subject to change

Learning Outcomes:

* Demonstrate an in-depth understanding of business strategy and the strategic planning and management process; * Identify and assess key internal and external factors that affect businesses today; * Analyze and synthesize the different concepts and frameworks and their application to a range of organizational settings that contribute to your understanding and development of competitive strategies; * Apply appropriate frameworks (including industry analysis, competitive strategy and resource and capability tools) and techniques to the formulation and analysis of value creation and competitiveness; * Review and understand how to recognize competitive practices and develop sources of competitive advantage; * Recognize the interface between the key organizational functions and the overall corporate structure and appreciate the expectations of stakeholders in the business and the means of achieving their expectations.

Student Effort Type Hours


Specified Learning Activities


Autonomous Student Learning




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.  
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Main Assignment Varies over the Trimester n/a Graded No


Assignment: Assignment 1 Unspecified n/a Graded No


Examination: Examination 2 hour End of Trimester Exam No Graded No


Carry forward of passed components
Resit In Terminal Exam
Summer Yes - 2 Hour
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Ms Michele Connolly Lecturer / Co-Lecturer
Ms Christina Burke Tutor
Dr John Cassidy Tutor
Wincey Cheung Tutor
Mrs Edna Eugenia Da Silva Tutor
Dr Alejandro Fernandez Castro Tutor
Miss Clare Griffin Tutor
John Hulpke Tutor
Cubie Lau Tutor
Professor Federica Pazzaglia Tutor
Wilson Wan Tutor

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