MIS3008L Management of Business, Strategy and Operations

Academic Year 2023/2024

This module is a strategic-level module in planning and implementing Digital Business ventures, covering topics ranging from business planning techniques to digital marketing and social media. Case studies are used throughout the module to present the strengths and weaknesses of various projects. Consideration is given to the changing technological and commercial environment, including new developments in mobile commerce, with a view to proposing and assessing both innovative and sustainable business opportunities helping organisations to gain and sustain competitive advantage.

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Curricular information is subject to change

What will I learn?

Learning Outcomes:

On completion of this module the student should be able to:

a) Present an organised planning approach to the development and exploitation of a Digital Business opportunity.
b) Develop a comprehensive business plan for Digital Business idea to address product development, sales and marketing, implementation and financial operation
c) Evaluate and discuss current and emerging Digital Business technologies and applications with particular focus on electronic marketing, social media and mobile commerce

How will I learn?

Student Effort Type	Hours
Lectures	24
Specified Learning Activities	80
Autonomous Student Learning	96
Total	200

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Not applicable to this module.

How will I be assessed?

Assessment Strategy

Description	Timing	Open Book Exam	Component Scale	Must Pass Component	% of Final Grade
Examination: Examination	2 hour End of Trimester Exam	No	Graded	No	50
Assignment: Assignment	Varies over the Trimester	n/a	Graded	No	20
Assignment: Main Assignment	Varies over the Trimester	n/a	Graded	No	30

Carry forward of passed components
No

What happens if I fail?

Resit In	Terminal Exam
Autumn	Yes - 2 Hour

Assessment feedback

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Associated Staff

Name	Role
Dr Christina Burke	Tutor
Venura Colobage	Tutor
Ms Michele Connolly Doran	Tutor
Mrs Edna Eugenia Da Silva	Tutor
Mr Matthias Glowatz	Tutor
John Kelly	Tutor
Chalani Oruthotaarachchi	Tutor

When is this module offered?


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