MKT3001L International Marketing Management

Academic Year 2023/2024

This module introduces participants to the various aspects of international marketing with the principal objective of developing skills in the identification, analysis and solution of problems encountered in international marketing operations. We examine the experience through international case studies.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module you should be able to identify problems faced by the international marketing form, analyse thee problems within an appropriate framework, and provide solutions of value to company management. The course is, therefore, concerned with international marketing theories and concepts and the practice of international marketing.

Student Effort Type Hours
Lectures

24

Specified Learning Activities

80

Autonomous Student Learning

96

Total

200

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Examination: Examination 2 hour End of Trimester Exam No Graded No

60

Assignment: Main Assignment Varies over the Trimester n/a Graded No

40


Carry forward of passed components
No
 
Resit In Terminal Exam
Autumn Yes - 2 Hour
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Dr Christina Burke Tutor
Mr Neil Caraher Tutor
Venura Colobage Tutor
Ms Michele Connolly Doran Tutor
Mrs Edna Eugenia Da Silva Tutor
Mr Gerard Dooley Tutor
Mr Mahabubur Rahman Tutor

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