Overview:
- Credits:
- 10.0
- Level:
- 3
- Semester:
- Autumn
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Dr Orna O'Brien
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Curricular information is subject to change
On completion of this module you should be able to:
Demonstrate an ability to critically discuss contents of the module and your workplace experience.
Drawing upon the course concepts, prepare a business report on the marketing function within a selected organisation.
Specify the current theory and research concerning the practice and management of strategic marketing.
Explain the development and implementation of general strategic marketing tools and a more specific marketing strategy within a particular industrial or organisation context.
Advance appreciation of how to effectively compete within product and services industries.
Analyse the importance of innovation from a strategic marketing context.
Assess the barriers to implementing change management within an organisation.
Student Effort Type | Hours |
---|---|
Lectures | 85 |
Specified Learning Activities | 20 |
Autonomous Student Learning | 102 |
Total | 207 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Group Project: Group case presentation | Varies over the Trimester | n/a | Graded | No | 15 |
Examination: Examination | 2 hour End of Trimester Exam | No | Graded | No | 60 |
Continuous Assessment: Continuous Assessment | Varies over the Trimester | n/a | Graded | No | 25 |
Resit In | Terminal Exam |
---|---|
Spring | Yes - 2 Hour |
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
Name | Role |
---|---|
Dr Christina Burke | Lecturer / Co-Lecturer |
Wincey Cheung | Tutor |
Ms Michele Connolly Doran | Tutor |
Sharon Fung | Tutor |
Junee Pan | Tutor |
Wilson Wan | Tutor |
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