- Autumn and Summer (separate)
- Dr Orna O'Brien
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Curricular information is subject to change
On completion of this module you should be able to identify problems faced by the international marketing form, analyse thee problems within an appropriate framework, and provide solutions of value to company management. The course is, therefore, concerned with international marketing theories and concepts and the practice of international marketing.
|Student Effort Type||Hours|
|Specified Learning Activities||
|Autonomous Student Learning||
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Assignment: Development of International Marketing Strategy||Varies over the Trimester||n/a||Graded||No||
|Continuous Assessment: Continuous Assessment||Varies over the Trimester||n/a||Graded||No||
|Examination: Examination||2 hour End of Trimester Exam||No||Graded||No||
|Resit In||Terminal Exam|
|Spring||Yes - 2 Hour|
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
|Ms Christina Burke||Lecturer / Co-Lecturer|
|Ms Michele Connolly||Lecturer / Co-Lecturer|
|Dr Tim Li||Tutor|
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