MKT3002H Global Marketing (HK)

Academic Year 2019/2020

This module introduces participants to the various aspects of international marketing with the principal objective of developing skills in the identification, analysis and solution of problems encountered in international marketing operations. We examine the experience through international case studies.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module you should be able to identify problems faced by the international marketing form, analyse thee problems within an appropriate framework, and provide solutions of value to company management. The course is, therefore, concerned with international marketing theories and concepts and the practice of international marketing.

Student Effort Type Hours


Specified Learning Activities


Autonomous Student Learning




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.  
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Development of International Marketing Strategy Varies over the Trimester n/a Graded No


Continuous Assessment: Continuous Assessment Varies over the Trimester n/a Graded No


Examination: Examination 2 hour End of Trimester Exam No Graded No


Carry forward of passed components
Resit In Terminal Exam
Spring Yes - 2 Hour
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Ms Christina Burke Lecturer / Co-Lecturer
Ms Michele Connolly Lecturer / Co-Lecturer
Wincey Cheung Tutor
Dr Tim Li Tutor

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