- Dr Orna O'Brien
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Curricular information is subject to change
Upon completion of this module students should be able to:
1. Illustrate the various internal influences affecting consumer behavior.
2. Demonstrate knowledge and understanding of the consumer decision-making process.
3. Explain the affects of groups on the behaviour of consumers.
4. Explain the role of marketing in the diffusion of innovations.
5. Discuss and suggest the various ways in which marketers can connect with the modern consumer.
|Student Effort Type||Hours|
|Specified Learning Activities||
|Autonomous Student Learning||
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Continuous Assessment: Continuous Assessment||Varies over the Trimester||n/a||Graded||No||
|Assignment: Main Assignment||Varies over the Trimester||n/a||Graded||No||
|Presentation: Consumer Audit Project and Presentation||Varies over the Trimester||n/a||Graded||No||
|Resit In||Terminal Exam|
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
|Ms Christina Burke||Lecturer / Co-Lecturer|
|Ms Susan Calderon Urbina||Lecturer / Co-Lecturer|
|Mr Neil Caraher||Tutor|
|Ms Michele Connolly||Tutor|
|Mrs Edna Eugenia Da Silva||Tutor|
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