BMGT3001H Business Strategy

Academic Year 2023/2024

In todays challenging global environment organizations are frequently challenged with their strategic management and planning processes. In todays challenging global environment organizations are frequently challenged with their strategic management and planning processes. They might find it challenging to reconcile short-term tactical moves with long-term strategic goals, or have difficulty building the capabilities needed to execute their strategies. The increasingly dynamic and complex environment in which most organizations operate calls for more fully developed professional employees within industries, who are better aware of the impact of strategic decisions on the business operations. In this module students will develop an understanding of the various activities involved in the formulation and implementation of strategic initiatives: evaluating a firms external and internal environments, assessing and designing its planning and control systems, acquiring and allocating financial and non-financial resources and implementing strategic initiatives.

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Curricular information is subject to change

What will I learn?

Learning Outcomes:

* Demonstrate an in-depth understanding of business strategy and the strategic planning and management process; * Identify and assess key internal and external factors that affect businesses today; * Analyze and synthesize the different concepts and frameworks and their application to a range of organizational settings that contribute to your understanding and development of competitive strategies; * Apply appropriate frameworks (including industry analysis, competitive strategy and resource and capability tools) and techniques to the formulation and analysis of value creation and competitiveness; * Review and understand how to recognize competitive practices and develop sources of competitive advantage; * Recognize the interface between the key organizational functions and the overall corporate structure and appreciate the expectations of stakeholders in the business and the means of achieving their expectations.

How will I learn?

Student Effort Type	Hours
Lectures	20
Specified Learning Activities	85
Autonomous Student Learning	102
Total	207

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Not applicable to this module.

How will I be assessed?

Assessment Strategy

Description	Timing	Open Book Exam	Component Scale	Must Pass Component	% of Final Grade
Project: Case Study	Coursework (End of Trimester)	n/a	Graded	No	40
Examination: Exam	Unspecified	Yes	Graded	No	60

Carry forward of passed components
No

What happens if I fail?

Resit In	Terminal Exam
Spring	Yes - 2 Hour

Assessment feedback

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Associated Staff

Name	Role
Professor Rosa Chun	Lecturer / Co-Lecturer
Ms Michele Connolly Doran	Lecturer / Co-Lecturer
Assoc Professor Dorota Piaskowska	Lecturer / Co-Lecturer
Dr Christina Burke	Tutor
Dr John Cassidy	Tutor
Wincey Cheung	Tutor
Mrs Edna Eugenia Da Silva	Tutor
Dr Alejandro Fernandez Castro	Tutor
Mr Alejandro Fernandez Castro	Tutor
Mr Alejandro Fernández Castro	Tutor
Sharon Fung	Tutor
John Hulpke	Tutor
Cubie Lau	Tutor
Junee Pan	Tutor
Professor Federica Pazzaglia	Tutor
Wilson Wan	Tutor

When is this module offered?


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