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Curricular information is subject to change
1. Understand the role and process of marketing in a challenging business environment;
2. Appreciate changing consumption habits in the digital world;
3. Undertake the process of market segmentation, positioning and targeting;
4. Assess the strategic nature of brand development and management in a sport context;
5. Identify the complementary nature of the elements of the marketing mix;
6. Understand the role of offline and digital marketing platforms in achieving an integrated approach to marketing communications;
Student Effort Type | Hours |
---|---|
Lectures | 36 |
Specified Learning Activities | 54 |
Autonomous Student Learning | 160 |
Total | 250 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Assignment: < Description > | Unspecified | n/a | Graded | No | 50 |
Group Project: < Description > | Unspecified | n/a | Graded | No | 50 |
Resit In | Terminal Exam |
---|---|
Summer | No |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Students will be provided with group feedback from the module leader post assessment of their group report and presentation. Students will also be provided with feedback on their individual assignment post assessment.
Name | Role |
---|---|
Ms Ros Beere | Lecturer / Co-Lecturer |
Professor Eleni Theodoraki | Lecturer / Co-Lecturer |