SMGT40390 Sport Event Mgmt & Comms

Academic Year 2020/2021

This module has a dual focus, event management and communications. The first section of the module examines event management and enables students develop the core event management skills needed to conceptualize, design and deliver successful sports events. The module will introduce the practices and implementation tools required in this area, supporting students to develop an in-depth understanding of the nature of sport events, and the unique challenges of managing such events. The second section of the module focuses on communications and aims to develop students’ knowledge and understanding of both the theoretical and practical elements of communications. Throughout this section of the module, the strategic importance of communications (e.g., public relations) for sport events or organisations will be emphasised. The module equips students with the skills to design, implement and evaluate a communication plan within the sports environment.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module students should be able to:

1. Identify the key stakeholders within the event management process and explain the key stages of the sport event planning
2. Apply knowledge and understanding of the event planning process to formulate a management plan from event conception to event completion.
3. Discuss and critically reflect on core concepts and techniques of communications in sport
4. Create a communications strategy and campaign for a sport -related event or organisation
5. Express ideas in an effective manner both in writing and orally

Indicative Module Content:

Types of Events; Stakeholders of an event; Impact of Events; Event Planning Process; Venue Selection; Event Logistics; Event Operations; Health and Safety and Event Management. The strategic value of PR; Sponsorship as a communications tool; Using social media as a communications medium; The fundamentals of a media launch; Communications in a crisis; Communications from different stakeholders perspectives: athletes, rights holders, sponsors, media and national governing bodies;

Student Effort Hours: 
Student Effort Type Hours


Specified Learning Activities


Autonomous Student Learning




Approaches to Teaching and Learning:
In line with the MSc programme values, the module utilises an teaching and learning approach which places students at the centre of the learning experience; promoting a collaborative and interactive learning process. Students have the opportunity to actively engage and learn during the module through lectures, class discussions, site visits and group work. 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Individual assignment based on group project Week 7 n/a Graded No


Assignment: Individual communications assignment - due week 13 Unspecified n/a Graded No


Group Project: Presentation Week 4 n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Students will be provided with group feedback from the module leader post assessment of their group presentation. Students will also be provided with feedback on their individual assignment post assessment.

Name Role
Mr Eugene Delaney Lecturer / Co-Lecturer
Professor Eleni Theodoraki Lecturer / Co-Lecturer
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.

Lecture Offering 1 Week(s) - 4, 10 Mon 09:00 - 11:50
Lecture Offering 1 Week(s) - 4, 10 Mon 12:00 - 16:50
Lecture Offering 1 Week(s) - 4, 10 Thurs 09:00 - 11:50
Lecture Offering 1 Week(s) - 4, 10 Thurs 12:00 - 16:50
Lecture Offering 1 Week(s) - 4, 10 Tues 09:00 - 11:50
Lecture Offering 1 Week(s) - 4, 10 Tues 12:00 - 16:50
Lecture Offering 1 Week(s) - 4, 10 Wed 09:00 - 11:50
Lecture Offering 1 Week(s) - 4, 10 Wed 12:00 - 16:50