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Curricular information is subject to change
On completion of this module students should be able to:
1. Identify the key stakeholders within the event management process and explain the key stages of the sport event planning
2. Apply knowledge and understanding of the event planning process to formulate a management plan from event conception to event completion.
3. Discuss and critically reflect on core concepts and techniques of communications in sport
4. Create a communications strategy and campaign for a sport -related event or organisation
5. Express ideas in an effective manner both in writing and orally
Types of Events; Stakeholders of an event; Impact of Events; Event Planning Process; Venue Selection; Event Logistics; Event Operations; Health and Safety and Event Management. The strategic value of PR; Sponsorship as a communications tool; Using social media as a communications medium; The fundamentals of a media launch; Communications in a crisis; Communications from different stakeholders perspectives: athletes, rights holders, sponsors, media and national governing bodies;
Student Effort Type | Hours |
---|---|
Lectures | 36 |
Specified Learning Activities | 54 |
Autonomous Student Learning | 160 |
Total | 250 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Assignment: Individual assignment based on group project | Week 7 | n/a | Graded | No | 42 |
Assignment: Individual communications assignment - due week 13 | Unspecified | n/a | Graded | No | 30 |
Group Project: Presentation | Week 4 | n/a | Graded | No | 28 |
Resit In | Terminal Exam |
---|---|
Spring | No |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Students will be provided with group feedback from the module leader post assessment of their group presentation. Students will also be provided with feedback on their individual assignment post assessment.
Name | Role |
---|---|
Mr Eugene Delaney | Lecturer / Co-Lecturer |
Professor Eleni Theodoraki | Lecturer / Co-Lecturer |