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Curricular information is subject to change
The students will understand the basics of behavioural psychology and the models relevant to public health that might inform policy and interventions to increase their probability of success.
On completion of this module students should be able to:
- identify overemphasised risks and neglected risk;
- understand the dynamics of risk perception and the limitations of the Psychometric Model and Cultural Theory;
- analyse the arguments in support of the importance of social trust;
- recognise the difference between experts' perception of risks and those of the general public;
- describe the role of emotions and affect in perceptions of risk;
- describe the role of risk communication in an integrated public health strategy;
- distinguish between crisis communication & communication about chronic risks.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Specified Learning Activities | 6 |
Autonomous Student Learning | 80 |
Total | 110 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Group Project: Group presentation on a problem requiring engagement with the public to give them greater understanding of the issue, clarify misinformation or encourage behaviour change | Coursework (End of Trimester) | n/a | Standard conversion grade scale 40% | Yes | 50 |
Assignment: Assignment | Coursework (End of Trimester) | n/a | Standard conversion grade scale 40% | Yes | 50 |
Remediation Type | Remediation Timing |
---|---|
In-Module Resit | Prior to relevant Programme Exam Board |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Sequence of feedback may vary depending on the assessment
Name | Role |
---|---|
Assoc Professor Mary Codd | Lecturer / Co-Lecturer |
Professor Patricia Fitzpatrick | Lecturer / Co-Lecturer |
Dr Mary Ivers | Lecturer / Co-Lecturer |
Dr Gregory Martin | Tutor |
Lecture | Offering 1 | Week(s) - 13 | Thurs 10:00 - 12:50 |
Lecture | Offering 1 | Week(s) - 1, 4, 5, 12 | Wed 10:00 - 11:50 |
Lecture | Offering 1 | Week(s) - 2, 3, 10, 11 | Wed 10:00 - 11:50 |
Lecture | Offering 1 | Week(s) - 6 | Wed 10:00 - 11:50 |
Lecture | Offering 1 | Week(s) - 7, 8, 9 | Wed 10:00 - 11:50 |