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Curricular information is subject to change
At the end of the module, students should be able to: Understand the marketing challenges facing organisations today. Explore customer value and how it can be created and sustained by companies. Critically assess the role of brands for consumer and business-to-business marketers. Evaluate the tools and techniques associated with the marketing mix
Marketing Managing Profitable Customer Relationships
Company & Marketing Strategy : Partnering To Build Customer Relationships
The Marketing Environment
Managing Marketing Information
Consumer Buyer Behaviour
Business Buyer Behaviour
Segmentation Targeting & Positioning
Product services and branding strategy
Developing New Products
Communication Customer Value,
Personal Selling
Online Marketing
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Specified Learning Activities | 48 |
Autonomous Student Learning | 28 |
Total | 100 |
Not applicable to this module.
Resit In | Terminal Exam |
---|---|
Autumn | No |
• Group/class feedback, post-assessment
Group written assignment feedback will be given to both group and class