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Curricular information is subject to change
At the end of this module you will be able to:Select and use appropriate decision support tools to assess marketing situations;Identify, locate and evaluate information relevant to marketing decision-making;Apply marketing principles effectively to develop appropriate marketing strategies, processes and tactics in specific situations;Assess the general effectiveness of marketing strategies, processes and tactics.
Student Effort Type | Hours |
---|---|
Lectures | 12 |
Specified Learning Activities | 60 |
Autonomous Student Learning | 100 |
Total | 172 |
Not applicable to this module.
Resit In | Terminal Exam |
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Spring | Yes - 2 Hour |
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.