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Curricular information is subject to change
Upon completing this module, you will:
- Have an understanding of what brands mean to firms and consumers, and how to define a successful brand.
- Attain a deep knowledge on three pillars of effective brand management: brand awareness, brand positioning, and brand identity.
- Learn how to leverage successful brands, and how to manage brands across time & cultures.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Total | 24 |
Students should have an introductory knowledge of marketing before taking this module. This module is not recommended to UCD students who have not completed "Marketing: Firms, Customers & Society" or international students who have not completed a module on "Introduction to Marketing" or "Marketing Management".
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Assignment: Build a Brand Project (to be completed individually or in pairs) | Week 12 | n/a | Graded | No | 65 |
Group Project: Brand Recall Campaign (to be completed in groups) | Week 6 | n/a | Graded | No | 35 |
Resit In | Terminal Exam |
---|---|
Spring | No |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Peer review activities
Not yet recorded.