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Curricular information is subject to change
On completion of this module students should be able to:
- Understand the psychology of online consumers.
- Understand the impact of digital on traditional marketing strategy.
- Evaluate and apply theoretical concepts and frameworks to practical online marketing activities.
- Successfully measure the impact of digital marketing efforts.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Specified Learning Activities | 54 |
Autonomous Student Learning | 47 |
Total | 125 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Assignment: Term paper | Coursework (End of Trimester) | n/a | Graded | No | 20 |
Group Project: Group project | Throughout the Trimester | n/a | Graded | No | 40 |
Assignment: Digital certification(s) | Throughout the Trimester | n/a | Pass/Fail Grade Scale | No | 20 |
Class Test: Quizzes x 2 | Throughout the Trimester | n/a | Alternative linear conversion grade scale 40% | No | 20 |
Resit In | Terminal Exam |
---|---|
Autumn | No |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Not yet recorded.
Lecture | Offering 1 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 | Tues 13:00 - 14:50 |
Lecture | Offering 2 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 | Tues 11:00 - 12:50 |