Show/hide contentOpenClose All
Curricular information is subject to change
On completing the module students will be equipped to apply the principles of branding and the tools of marketing communications to enhance the reputation of any organization.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Specified Learning Activities | 72 |
Autonomous Student Learning | 24 |
Total | 120 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Examination: 1 x 2 hour exam | 2 hour End of Trimester Exam | No | Graded | No | 70 |
Assignment: Group Project ( a series of case study analyses) | Throughout the Trimester | n/a | Graded | No | 30 |
Resit In | Terminal Exam |
---|---|
Autumn | Yes - 2 Hour |
• Feedback individually to students, post-assessment
Not yet recorded.
Name | Role |
---|---|
Ms Lynne Tracey | Lecturer / Co-Lecturer |