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Curricular information is subject to change
On successful completion of this module students should be able to:
- Explain the role of market research and the market research process
- Identify the different research approaches and be able to develop a research plan
- Use appropriate secondary research sources to clarify marketing problems
- Critically evaluate the methodology used to collect research data
- Analyse and interpret market research data
- Design and produce a market research report and presentation.
This module will provide students with the knowledge and skills required to undertake and present a research project, from defining a marketing problem to compiling, analysing and interpreting the data, and making appropriate recommendations based on the findings.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Small Group | 45 |
Specified Learning Activities | 5 |
Autonomous Student Learning | 40 |
Total | 114 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Assignment: Individual Assignment | Coursework (End of Trimester) | n/a | Graded | No | 60 |
Essay: Research Project Learnings Reflective Essay | Week 12 | n/a | Graded | No | 10 |
Group Project: Research Project | Throughout the Trimester | n/a | Graded | No | 30 |
Resit In | Terminal Exam |
---|---|
Spring | Yes - 2 Hour |
• Feedback individually to students, post-assessment
Feedback will be provided, post assessment, via the formal channel.