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Curricular information is subject to change
On completion of the module, students will be able to:
1) Understand the marketing challenges facing organisations in a digital era
2) Explore customer value and how it can be created and sustained by companies
3) Critically assess the role of brands for consumer and business to business marketers.
4) Introduce digital marketing tools and techniques associated with the marketing mix.
Student Effort Type | Hours |
---|---|
Lectures | 20 |
Specified Learning Activities | 85 |
Autonomous Student Learning | 120 |
Total | 225 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Examination: Examination | 2 hour End of Trimester Exam | No | Graded | No | 60 |
Assignment: Main Assignment | Varies over the Trimester | n/a | Graded | No | 40 |
Resit In | Terminal Exam |
---|---|
Spring | Yes - 2 Hour |
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
Name | Role |
---|---|
Assoc Professor Marius Claudy | Lecturer / Co-Lecturer |
Mr Yansong Hu | Lecturer / Co-Lecturer |
Robert Kreuzbauer | Lecturer / Co-Lecturer |
Dr Penelope Muzanenhamo | Lecturer / Co-Lecturer |
Mr Mahabubur Rahman | Lecturer / Co-Lecturer |
Mr Conor Ryan | Lecturer / Co-Lecturer |
Markus Vanharanta | Lecturer / Co-Lecturer |
Dr Christina Burke | Tutor |
Betul Cal | Tutor |
Dr Betul Cal | Tutor |
Ms Susan Calderon Urbina | Tutor |
Ms Michele Connolly Doran | Tutor |
Mrs Edna Eugenia Da Silva | Tutor |
Shirley Ho | Tutor |
Ms Sarah Kelly | Tutor |
Ajit Prasad | Tutor |
Mr Mahabubur Rahman | Tutor |
Rachel Sim | Tutor |
Chee Shong Tan | Tutor |
Charlene Tan Puay Koon | Tutor |
Siti Zarifah | Tutor |