MIS41400 Digital Transformation (MBA)

Academic Year 2021/2022

What this module is about!
Software is eating the world. And that’s accelerating. Covid is another rachet in that acceleration, adding to the volatility, uncertainty, complexity and ambiguity of the business environment. How do companies and organisations, and the individuals that lead them, thrive in this environment? How do you transform existing business to defend value and how do you create new value leveraging digital technology?

This highly interactive module will provide the student with conceptual knowledge and practical tools required for the ongoing Digital Transformation of their organisations – whether executives of medium or large companies or entrepreneurs creating new companies. We’ll examine the (sometimes hidden) drivers behind how digital technologies are transforming business context across products, services, value chain and industry structures and the universal principles that can be applied to manage in this environment.

Critically we’ll also separate real digital value drivers from digital hype, recognising how the word disruption often means “make things better for the customer” We’ll address how you successfully implement the change that Digital Transformation requires when so many organisations fail and how you can avoid the of other organisation who waste $900bn a year in poorly implemented Digital Transformation.

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Curricular information is subject to change

Learning Outcomes:

On completing this module, you will be able to:
1. Analyse and understand your organisational and industry position and how it is being impacted and transformed by technology now and over the next number of years;
2. Identify emerging trends in industry and their impact on business processes and value creation;
3. Define plans for action to successfully transform your business and complete in new markets and using new or hybrid business models;
4. Make strategic decisions around the use of digital technology, understanding how to create and capture new business value for your organisation;
5. Create and evaluate new business models;
6. Understand how to execute Digital Transformation;
7. Successful manage change when implementing Digital Transformation.

Indicative Module Content:

Topics including:
Introduction to Digital Transformation;
Foundations - How Technology Changes Business;
Frameworks for Digital Transformation;
The Mechanisms of Disruption and Innovation;
Principles for implementing Digital Transformation;
(Big) Data Prediction and Analytics;
Platforms and Platform based competition;
Ecosystems and Transformation;
Business Model Innovation;
Delivering Successful Transformation;
Change – Making Digital Transformation Change Work;
Shaping the Future – Proximate Trends.
(syllabus subject to revision)

Student Effort Hours: 
Student Effort Type Hours
Lectures

24
Specified Learning Activities

60
Autonomous Student Learning

36
Total

120
Approaches to Teaching and Learning:
Class exercises, group case analyses, journal articles and book readings. Participation, discussion, collective sense-making and formative feedback are crucial aspects of the learning experience. There is no set textbook for this course. There will be a mix of required and recommended reading and case studies, videos and additional material provided in advance of the course. These will be supplemented by additional material during the course. 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Journal: Journal reflections Coursework (End of Trimester) n/a Graded No

15
Assignment: Written term paper / research essay Coursework (End of Trimester) n/a Graded No

50
Attendance: Class participation Throughout the Trimester n/a Graded No

10
Presentation: Group / case presentations Varies over the Trimester n/a Graded No

25

Carry forward of passed components
Yes
 
Resit In Terminal Exam
Summer No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Formative feedback on term paper offered as needed during term. Summative feedback on project at time of presentation. Summative feedback on term paper and reflection at end of term.

Name Role
John Kelly Lecturer / Co-Lecturer
Professor Michael O'Neill Lecturer / Co-Lecturer