MIS29060 Augmented Reality (AR) in Business

Academic Year 2020/2021

Immersive technologies, such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) allow users to move from real to virtual experience offering new ways of media interaction and consumption. This module investigates both theoretical and applied AR-related topics with emphasis on identifying and designing feasible AR applications helping organisations to gain and sustain competitive advantage. Students follow the generic business application development life cycle discussing project inception, feasibility studies, implementation, and project validation in order to identify and propose viable AR applications for various industry sectors, such as travel and tourism, advertising & marketing, art and education.

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Curricular information is subject to change

Learning Outcomes:

• Develop an understanding of current and emerging immersive technologies with particular focus on AR
• Identify and advice on AR concepts and business opportunities
• Recommend suitable, value-adding AR applications for organisations for competitive advantage
• Design and implement an AR prototype for business

Indicative Module Content:

Module topics
• Immersive Technologies (Augmented Reality, Virtual Reality, Mixed Reality) – Past, present, future
• Immersive Technologies components (hardware, software, processes)
• Augmented Reality (AR) key concepts and theory
• Perceptual Augmentation (Psychology of Perception)
• AR in Business – Key Players, Strategies, Applications, Opportunities, and Challenges
• Research Directions, Careers in AR
• AR Design and Prototype Development

Student Effort Hours: 
Student Effort Type Hours
Seminar (or Webinar)

12
Project Supervision

6
Autonomous Student Learning

60
Online Learning

24
Total

102
Approaches to Teaching and Learning:
Applied module based around interactive workshops/tutorials which are supported by face-to-face and online lectures. Lectures are designed to cover theoretical aspects of AR in the context of commercialising business opportunities. 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: AR Application Business Plan, AR prototype development and presentation Throughout the Trimester n/a Standard conversion grade scale 40% No

60
Class Test: Two online quizzes worth 20% each. Throughout the Trimester n/a Alternative linear conversion grade scale 40% No

40

Carry forward of passed components
No
 
Resit In Terminal Exam
Summer No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Peer review activities

How will my Feedback be Delivered?

Not yet recorded.