MIS1001D Digital Business and Social Media Strategy

Academic Year 2023/2024

Digital Business and Social Media are rapidly evolving and today they are seen as a central resource in the pursuit of business objectives and strategies. As a result, the role of Digital Business-driven strategic decision making in business needs to be re-evaluated in order to develop a sophisticated understanding of how Digital Business may help today’s organisation to gain and sustain competitive advantage in the global marketplace.

This module discusses the stages necessary to design and implement a digital business and social media strategy supporting an organisation’s overall business strategy.

Show/hide contentOpenClose All

Curricular information is subject to change

Learning Outcomes:

On successfully completion of the module, students should be able to

(i) Demonstrate a sound understanding of the major topics surrounding digital business and social media.
(ii) Understand how organisations utilise both digital business and social media initiatives to gain and sustain competitive advantage.
(iii) Draft a digital business and social media strategy for an organisation.

Student Effort Hours: 
Student Effort Type Hours
Lectures

12
Specified Learning Activities

40
Autonomous Student Learning

60
Total

112
Approaches to Teaching and Learning:
Students will attend classes for this module and have the opportunity to engage in active learning during these sessions. There will be in-class discussion and group work to analyse module concepts. Where appropriate, the module will incorporate case based learning 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Online Quizzes (x2) Throughout the Trimester n/a Alternative linear conversion grade scale 40% No

20
Assignment: Case Study Analysis Throughout the Trimester n/a Standard conversion grade scale 40% No

30
Group Project: Group Assignment Throughout the Trimester n/a Standard conversion grade scale 40% No

50

Carry forward of passed components
No
 
Resit In Terminal Exam
Autumn No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Dr Katherine Collins Lecturer / Co-Lecturer
Mr Gerard Dooley Lecturer / Co-Lecturer
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
 
Spring
      
Lecture Offering 1 Week(s) - 19, 31 Fri 09:00 - 12:50
Lecture Offering 1 Week(s) - 24 Sat 09:00 - 12:50
Spring