LING20100 Intercultural Communication

Academic Year 2020/2021

This modules explores communication across cultures and languages. It examines concepts of culture, focusing on non-essentialist perspectives and its role in the construction of (self) identity and other's identities. Focusing on both face-to-face and non-face-to-face, including digital communication, the module explores how people with different cultural backgrounds communicate and the issues that are likely to arise in cross-cultural communication.

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Curricular information is subject to change

Learning Outcomes:

- critically examine lay and academic conceptualizations of culture
- relate concepts of cultures, identity and representations
- explore the relationship between culture and language
- develop intercultural awareness

Indicative Module Content:

Main themes covered in the module:
- Verbal and non-verbal communication (kinesics, paralanguage, etc.)
- Digital communication (websites, ads, social networks through different cultures)
- Cultural dimensions (power distance, etc.)
- The Iceberg model
- Gender
- Cultural shock
- Etc.

Student Effort Hours: 
Student Effort Type Hours


Seminar (or Webinar)


Specified Learning Activities


Autonomous Student Learning




Approaches to Teaching and Learning:
Student-centered approach based on multiple group activities, interactions, fieldwork observation, etc.

Blended approach as well (face-to-face + online learning) 
Requirements, Exclusions and Recommendations
Learning Recommendations:

LING 10010 Language Use and Communication

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Learning Journal Throughout the Trimester n/a Graded No


Group Project: Contrastive analysis between several media (websites, ads, , etc.) using ICC theories and conceptual grids. Format: Poster Week 8 n/a Graded No


Project: Examine a situation involving intercultural communication. Week 12 n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Class feedback combined with individual feedback (summative grid + comments)