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Curricular information is subject to change
Demonstrate an ability to apply the theoretical frameworks and models introduced by the module to a range of contemporary issues in media
Understand key perspectives on the role of media in shaping contemporary societies and worlds
Understand the constitution and role of the audiences and users of the media
Use a range of conceptual tools to carry out research on media and societal discourses.
Normative approaches to the media
Media Ownership and Regulation
Digitalisation, Commercialisation and Fragmentation
Media Work
Media Texts and Semiotics
Narrative and Genre
Representation, Visibility and Stereotypes
Conceptualising audiences: Users, Publics, or Media Consumers? Active and Participatory Audiences
Audiences and Cultural Identity
Reception Studies and Media Effects
Audiences as Media Producers: From letters to the editors to culture jamming
Student Effort Type | Hours |
---|---|
Lectures | 12 |
Seminar (or Webinar) | 12 |
Autonomous Student Learning | 226 |
Total | 250 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Essay: The module is assessed via a ‘take home’ examination paper, distributed in advance. The paper offers a choice of questions and students must answer three within two weeks of being given the questions. | Coursework (End of Trimester) | n/a | Standard conversion grade scale 40% | Yes | 100 |
Remediation Type | Remediation Timing |
---|---|
In-Module Resit | Prior to relevant Programme Exam Board |
• Feedback individually to students, post-assessment
The assessment requires that students engage with the concepts and theories discussed throughout the module. The feedback given will allow students to see where they performed well, and where and how their work could be strengthened.