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Curricular information is subject to change
1 Critically analyse methods, techniques and technologies available for eMarketing
2 Make informed decisions to market an eBusiness in the digital landscape.
3 Evaluate the appropriateness of eMarketing tactics for market segments
4 Design a design a digital marketing strategy for a selected marketing offering
5 Have a strong appreciation of how technology is facilitating the process of marketing and ecommerce
6 Implement an integrated digital strategy to grow small business online
Student Effort Type | Hours |
---|---|
Lectures | 4 |
Small Group | 10 |
Practical | 6 |
Specified Learning Activities | 60 |
Autonomous Student Learning | 40 |
Total | 120 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
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Not yet recorded. |
Not yet recorded |