IA40650 Digital Marketing TUD

Academic Year 2021/2022

PLEASE NOTE THAT THIS MODULE IS FOR STUDENTS THAT ARE REGISTERED TO THE PROFESSIONAL DIPLOMA IN TRANSVERSAL SKILLS ONLY. THIS MODULE IS NOT OPEN TO OTHER UCD STUDENTS.

eMarketing technologies have transformed how consumers reach and engage with consumers. The digital landscape provides significant opportunity to extend reach and re-innovate how business serve their customers. However, this data and technology driven world presents challenges for small businesses.

How do you engage with consumers above the competitive noise?

This module aims to develop digital marketing competencies to enable students to create competitive marketing strategies and grow businesses online. This module will cover a variety of innovative marketing solutions. Students will analyze consumer markets, and critically evaluate marketing solutions to develop a digital marketing strategy. Students will implement digital marketing tools to grow their brand online.

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Curricular information is subject to change

Learning Outcomes:

1 Critically analyse methods, techniques and technologies available for eMarketing

2 Make informed decisions to market an eBusiness in the digital landscape.

3 Evaluate the appropriateness of eMarketing tactics for market segments

4 Design a design a digital marketing strategy for a selected marketing offering

5 Have a strong appreciation of how technology is facilitating the process of marketing and ecommerce

6 Implement an integrated digital strategy to grow small business online

Student Effort Hours: 
Student Effort Type Hours
Lectures

4

Small Group

10

Practical

6

Specified Learning Activities

60

Autonomous Student Learning

40

Total

120

Approaches to Teaching and Learning:
Not yet recorded 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade

Not yet recorded.


Carry forward of passed components
Not yet recorded
 

Not yet recorded

Please see Student Jargon Buster for more information about remediation types and timing. 
Not yet recorded