IA40630 Personal Branding TUD

Academic Year 2021/2022

PLEASE NOTE THAT THIS MODULE IS FOR STUDENTS THAT ARE REGISTERED TO THE PROFESSIONAL DIPLOMA IN TRANSVERSAL SKILLS ONLY. THIS MODULE IS NOT OPEN TO OTHER UCD STUDENTS.

The way a person presents him or herself to current or future employers can have a significant impact on their career success. Personal branding is a popular theme for internet bloggers and social media posts of varying degrees of usefulness and credibility. However, this module engages with personal branding from both an academic learning and experiential learning perspective. According to Gorbatov et al, “Sitting at the junction of marketing, sociology, communication, psychology,
organizational behaviour, and some would claim even accounting, personal branding has emerged as a means of attaining career success in the context of more temporary employment systems and project based work structures.” This module seeks to build understanding of not only theoretical aspects of personal branding and self-presentation, but also aims to provide instruction in the practical skills necessary to build a viable and vibrant personal brand strategy, thus, helping participants to enhance their professional image and maximise career opportunities.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module, the learner will be able to:

1 Demonstrate a critical awareness of personal branding and understand how this concept can help an individual in his/her career;

2 Define his/her own authentic personal brand and design his/her own strategic self-marketing plan for career development;

3 Apply marketing communication strategies for self-marketing, self-promotion and personal branding, using such techniques as a foundation for career development;

4 Integrate social networking into his/her career branding and understand how one’s online reputation and digital privacy affect his/her brand.

5 Maintain his/her brand's infrastructure through self-assessment of his/her selfmarketing and personal branding strategies.

Student Effort Hours: 
Student Effort Type Hours
Lectures

0
Total

0
Approaches to Teaching and Learning:
Not yet recorded 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade

Not yet recorded.

Carry forward of passed components
No
 

Not yet recorded
Please see Student Jargon Buster for more information about remediation types and timing. 
Not yet recorded