FDSC40370 Entrepreneurship in Agri Food

Academic Year 2018/2019

Module Objective:
Researchers in the Food and Nutrition area are increasingly being employed in large corporations where they will expected to have skills in the area of innovation and entrepreneurship. This module has been designed to give an insight into what entrepreneurship is and its role in business in the Agri Food sector in Ireland.

Module Content:
Topics to be covered include: Innovation and Entrepreneurship – a perspective from a global corporation; Idea generation, mind-mapping, roadmaps for the venture process, exploring the industry perspective; The business planning process; Communications and team building; Intellectual property; Opportunity recognition; Market analysis; Understanding finance and seeking resources; Incubation, finance, state supports, operational considerations; Sales and marketing; The role of food regulation in food and business.

Compulsory Elements: 100%Attendance at module workshop and satisfactory completion of the new product proposal.

Penalties (for late submission of Course/Project Work etc.): Work which is submitted late shall be assigned a Fail Judgement

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Curricular information is subject to change

Learning Outcomes:

On successful completion of this module, students should be able to:
• Define entrepreneurship and explain how it applies to the food industry
• Describe the process of entrepreneurship and innovation in a global company
• Generate ideas for possible innovative products
• Identify the importance of intellectual property
• Write a business plan for a new idea
• Carry out basic market analysis
• Name potential sources of finance and financial management of a start-up business

Student Effort Hours: 
Student Effort Type Hours
Lectures

24
Specified Learning Activities

76
Total

100
 
Requirements, Exclusions and Recommendations
Learning Requirements:

Degree in a food, agriculture, horticulture, forestry or related area. Priority may be given to students funded by certain research programmes



 
Description % of Final Grade Timing
Presentation: Students will have to propose an innovative new venture in the Food area and present the proposal (developed using the content of the module) to a judging panel.

100

 Unspecified

Compensation

This module is not passable by compensation

Resit Opportunities

No Resit

Remediation

If you fail this module you may repeat or substitute where permissible. Failing students should consult with the Module Co-ordinator.