BMGT45430 Business Strategy

Academic Year 2023/2024

A central purpose of strategy is to ensure long-term viability and economic performance of a firm. This module focuses on the main theoretical principles that explain firms’ strategies and guide firms’ choices in the creation of value. Emphasis will be put on applying these principles, along with the concepts, tools and techniques of strategic analysis, to real life business situations in the context of not only the biotechnology and pharmaceutical industries, but also other industries. We will discuss how firms gain and sustain competitive advantage and how they can grow their business. We will also engage in critical thinking to expose the limits of the applicability of the theoretical principles, tools and techniques of strategy. In doing so, we will take various perspectives and consider societal and environmental impacts of strategy.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module, you will be expected to be able to:

- Understand and critically appraise the theoretical and analytic principles underlying business strategy.
- Apply the concepts, tools and techniques of strategy to real life business scenarios in a variety of contexts.
- Integrate ideas and knowledge from your core discipline with the theories and tools of strategy to carry out strategic analysis and identify possible courses of action for a firm.
- Actively communicate your knowledge of and insights into strategy, in various settings and using various means.

Indicative Module Content:

For complete details, please refer to module syllabus (available in Brightspace from the start of the term).

Student Effort Hours: 
Student Effort Type Hours
Lectures

24
Specified Learning Activities

80
Autonomous Student Learning

80
Total

184
Approaches to Teaching and Learning:
Active learning through individual and group work during and outside of class time
Short lectures

For complete details, please refer to module syllabus (available in Brightspace from the start of the term). 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Group Project: Group project Throughout the Trimester n/a Graded No

40
Assignment: Individual assessment Unspecified n/a Graded No

50
Continuous Assessment: Case-study preparation Throughout the Trimester n/a Graded No

10

Carry forward of passed components
Yes
 
Resit In Terminal Exam
Summer No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
 
Spring
      
Lecture Offering 1 Week(s) - 30 Wed 08:30 - 11:00
Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 31, 32, 33 Wed 09:00 - 11:00
Spring