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Curricular information is subject to change
On completing this module you will be expected to be able to:
1. Draw on the tools of strategy to analyse and identify the key sources of competitive advantage for an organisation and develop potential strategies around these elements.
2. Evaluate how well a strategy is working.
3. Understand and articulate the various perspectives in this field of study.
The concept of strategy
The industry based/ external view of strategy
The resource based/internal view of strategy
The nature and sources of competitive advantage
Challenges of sustaining competitive advantage
Industry evolution and strategic change
Challenges in technology-based industries
Corporate Strategy
Cross border strategies – the influence and role of location
Cross border strategies – entry and organisational challenges
Realising Strategy - the challenges
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Small Group | 10 |
Specified Learning Activities | 20 |
Autonomous Student Learning | 64 |
Total | 118 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Multiple Choice Questionnaire: In term online test | Week 11 | n/a | Graded | No | 20 |
Examination: Online exam held in week 13 of the trimester | 2 hour End of Trimester Exam | No | Graded | No | 60 |
Assignment: Weekly reading assignments | Throughout the Trimester | n/a | Graded | No | 10 |
Group Project: Five short group reports during the trimester | Varies over the Trimester | n/a | Graded | No | 10 |
Resit In | Terminal Exam |
---|---|
Spring | Yes - 2 Hour |
• Group/class feedback, post-assessment
• Online automated feedback
Not yet recorded.
Name | Role |
---|---|
Mr Pascal McNeill | Lecturer / Co-Lecturer |