BMGT3006D Business Strategy

Academic Year 2023/2024

In today’s challenging global environment organizations are frequently challenged with their strategic management and planning processes. They may find it challenging to reconcile short-term tactical moves with long-term strategic goals, or have difficulty building the capabilities needed to execute their strategies. The increasingly dynamic and complex environment in which most organizations operate calls for more fully developed professional employees, who are better aware of the impact of strategic decisions on business operations. In this module students will develop an understanding of the three key stages of the strategy process. The first stage begins with understanding the external and internal context of the organization. The second stage examines the range of choices open to the organization, from business strategies and business models to growth strategies. The third stage is concerned with implementing strategy and the role of leadership and culture.

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Curricular information is subject to change

Learning Outcomes:


Demonstrate an in-depth understanding of business strategy and the strategic planning process.
Identify and assess key internal and external factors that affect businesses.
Analyze and synthesize the different concepts and frameworks and their application to a range of business strategy settings.
Apply appropriate frameworks and techniques to the analysis and formulation of value creation and competitiveness.
Review and understand how to recognize competitive practices and develop sources of competitive advantage.
Recognize the interface between the key organizational functions and the overall corporate structure and appreciate the expectations of stakeholders in the business and the means of achieving their expectations.
Describe the conditions under which strategies develop in practice and understand how environmental factors and organisation processes influence this.
Discuss the role of leadership and culture in driving strategic change and describe frameworks to facilitate and unblock barriers to change.

Student Effort Hours: 
Student Effort Type Hours
Lectures

12
Specified Learning Activities

85
Autonomous Student Learning

111
Total

208
Approaches to Teaching and Learning:
Students will attend classes for this module and have the opportunity to engage in active learning during these sessions. There will be in-class discussion and group work to analyse module concepts. Where appropriate, the module will incorporate case based learning 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Essay: Individual Case Study 1 Throughout the Trimester n/a Graded No

40
Presentation: Individual Case Study 2 Throughout the Trimester n/a Graded No

30
Continuous Assessment: Group Discussion Throughout the Trimester n/a Graded No

30

Carry forward of passed components
No
 
Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Dr Katherine Collins Lecturer / Co-Lecturer
Mr Gerard Dooley Lecturer / Co-Lecturer
Mr Ken Hickey Lecturer / Co-Lecturer
Dr Orna O'Brien Lecturer / Co-Lecturer
Miss Clare Griffin Tutor
Professor Federica Pazzaglia Tutor
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
 
Autumn
      
Lecture Offering 1 Week(s) - 0, 5, 9 Sat 09:00 - 14:50