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Curricular information is subject to change
On completion of this module, students should be able to:
1. Demonstrate a critical understanding of the concepts of Marketing and Branding.
2. Demonstrate a critical understanding of the concepts of Consumer Behaviour and the various Marketing Communication methods.
3. Demonstrate a critical understanding of the concepts of Market Research Methods.
4. Demonstrate a critical understanding of the concept of Management Behaviours and theories including Organisation Culture and Diversity.
Student Effort Type | Hours |
---|---|
Specified Learning Activities | 90 |
Autonomous Student Learning | 140 |
Online Learning | 20 |
Total | 250 |
Primary degree
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Journal: Weekly Readings | Throughout the Trimester | n/a | Graded | No | 10 |
Presentation: Individual Presentation | Varies over the Trimester | n/a | Graded | No | 10 |
Continuous Assessment: Study Journal | Coursework (End of Trimester) | n/a | Graded | No | 40 |
Assignment: Individual Assignment | Coursework (End of Trimester) | n/a | Graded | No | 40 |
Resit In | Terminal Exam |
---|---|
Spring | No |
• Feedback individually to students, post-assessment
UCD School of Archaeology use standard feedback sheets for all modules. Your feedback is provided on this form - the form also contains feed forward details - this will help you think about how you could improve your approach in future assignments
Name | Role |
---|---|
Mr John Byrne | Lecturer / Co-Lecturer |
Dr Annalisa Christie | Tutor |